About melu

Built by a team that has spent 8 years pushing the boundaries of XR — and has deeply personal reasons to care about senior loneliness.

Our Story

melu is built by forwARdgame — a Berlin-based XR studio with 8 years of experience creating groundbreaking extended reality experiences. We've partnered with Qualcomm, T-Mobile, Snap, and Meta, launched world premieres, and reached millions of users.

But melu is more than a tech project. Each member of our team carries heart-pinching stories from their grandparents — stories of loneliness, isolation, and the aching distance that modern life creates between generations.

We took everything we know about creating presence through technology and directed it toward the problem that matters most to us personally: making sure no senior has to feel alone.

Alice exploring the world with a virtual globe inside Meta Quest

The Team

Tim Friedland

Tim Friedland

CEO

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Tom Minich

Tom Minich

COO

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Gabe Arono

Gabe Arono

Head of Business Development

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Till Roßberg

Till Roßberg

Head of Engineering

Lennart Stöhr

Lennart Stöhr

System Architect

Daniel Dobrelya

Daniel Dobrelya

XR Streaming

Roman Durnin

Roman Durnin

3D / UI Design

Advisors

Terry Schussler

Terry Schussler

Advisor

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Prof. Dr. Veronika Krauß

Prof. Dr. Veronika Krauß

Research Advisor

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8 years of XR excellence

From the forefront of innovation to building the foundation

Long-term clinical commitment

Backed by a 4-year research lead by Ansbach University professor.

World-class quality standard

Hand-selected by Apple to showcase the A13 Bionic chip.

Enterprise-grade data privacy and performance

We built live 5G and edge computing showcases deployed across Europe for Deutsche Telekom.

Proven Mass Accessibility

Over 27 million play sessions across our AR experiences.

Deep Hardware Integration

Official showcase partners for Qualcomm's Snapdragon Spaces launch.

Advanced Spatial Architecture

Winners of the Global Google Geospatial API Developer Challenge — evidence of complex computer vision and environmental mapping.